SevenRooms Teams Up with Instagram to Boost Direct Reservations for Operators Through a ‘Reserve’ Button

NEW YORK (April 18, 2018) –– SevenRooms, a reservation, seating and guest management platform, has integrated with Instagram to offer a ‘Reserve’ button on SevenRooms’ clients profiles, giving operators a new way to engage directly with their guests on social media. Using SevenRooms’ white-label reservation widget, operators will now be able to accept direct bookings from Instagram, increasing reservations, and capturing valuable guest data to help them own their guest relationships.

With 75% of Instagram’s users taking action after viewing a post, including visiting a website or searching for more information,^[1] SevenRooms will empower operators to capitalize on these interactions at the moment they happen, reaching their guests when and where they are likely to convert into a reservation.

“At the end of 2017, we doubled down on creating partnerships that would bring strategic value to our clients, reiterating our commitment to open up as many direct booking channels as possible for our operators,” said Joel Montaniel, CEO of SevenRooms. “Our integration with Instagram, the latest of several we have announced this year, will enable a ‘Reserve’ button on our clients’ profile pages, giving them a seamless way to build direct relationships with their guests, and opening up new channels for engagement that will help them personalize their guest experience and, ultimately, boost revenue.”

“Instagram is one of the hottest social media platforms out there today and Groot Hospitality is constantly using the platform to connect with our guests at LIV, Story, Komodo, OTL and Planta. Our @KomodoMiami Instagram account continues to be a huge success and keeps our fan base informed. We are excited that SevenRooms can now offer our followers a way to book reservations directly from the Instagram app,” said David Grutman, Komodo, one of many clients launching this week. “We love engaging with the customer on Instagram, so this is a great next step.”

To see it in action, visit @OtiumLA, @AmericanCut or @OsteriaMorini. For more information about the SevenRooms platform, please visit www.sevenrooms.com or reach out at [email protected]

About SevenRooms
From neighborhood restaurants to international, multi-concept hospitality groups, SevenRooms empowers operators to create and cultivate meaningful, direct relationships with guests that make exceptional experiences possible. Founded in 2011 in New York, the reservation, seating and guest management solution gives operators the tools they need to develop direct relationships with guests, boosting revenue and enabling personalized service and marketing. SevenRooms has restaurant, hotel and nightlife clients in more than 100 cities worldwide, including: Jumeirah Group, The Cosmopolitan of Las Vegas, Standard Hotels, LDV Hospitality, Live Nation, Zuma, TAO Group, Bagatelle, Altamarea Group, Ethan Stowell Restaurants, NoHo Hospitality Group, Chase Hospitality Group, Mercer Street Hospitality, Corbin and King and The h.wood Group. www.sevenrooms.com

^[1] https://business.instagram.com/blog/500000-advertisers/

SevenRooms
Bianca McLaren
Senior Manager, Brand Marketing
P: +1-212-242-5607
E: [email protected]