Infographic: Influence in the Restaurant Industry

A recent study, conducted with third-party research firm YouGov, examined the impact of today’s most influential channels in the restaurant industry. What did we discover? Our “Influence in the Restaurant Industry” report found that when it comes to discovering new restaurants to dine at, over half of Americans (54%) rely on their friends and family to make a recommendation. But what does that mean for you? It’s more important than ever to focus on providing exceptional experiences to each and every guest that walks through your front door. With guests relying most heavily on friends and family, followed by online review sites, a positive experience can have a huge impact not only on repeat guests, but on gaining new guests as well. Read on below to learn more about influence in the restaurant industry today.